Who We Are

Bottle Shop Concepts is an event-based company hellbent on creating fun, engaging and meaningful events around our favourite thing, drinks. Especially wine.

Steering clear of traditional wine marketing methods, we cast a broader net to collect inspiration from popular culture, music, design and basically anything that captures the imagination.

We think that learning about wine is most effectively done in the same way you drink it: socially. By making wine education fun, a conversation rather than a lecture, what you pick up is bound to stick.

In short, we take the wank out of wine.

Dan Sims

Director | Founder

Jade Mayhew


Moir Laird

Projects: Australia

Peter Marchant


Mariella Mejia

Social Commerce

Cheryl Lin Rodsted

Projects: New Zealand

Raquel Gazzola


Tasting Notes

  • 0000attendees to our events so far
  • 0000bottles of wine poured so far
  • 0000Media reach for 2015
  • 0000Planned events in 2016


- -

Our Services

For all intents and purposes, we are not a bottle shop.
We create, facilitate, manage and present concepts that evolve around our first love: alcohol.
We only have one rule: Make it fun and engaging.


We extract the (sometimes) ridiculous ideas from our heads and make them a reality.

  • Pinot Palooza
  • Game of Rhones
  • Wine Day Out
  • Gauchito Gil


We make sure everything works. Can’t fly by the seat of our pants if the ideas are already fantastical.

  • Logistics
  • Touring
  • Sales
  • Marketing


Work with us! We’re willing to do anything within reason (food, spirits, varietal challenges).

  • Your Concepts
  • What
  • You
  • Want

We'll send you regular updates, ticket releases, and event news.


Bottle Shop Concepts

Loading ...

+61 3 9015 9685
303/44 Bedford Street Collingwood, Vic, 3066

Your Shout

Have an idea you want to run by us, pick our brains, collaborate, go for lunch or find out our favourite icecream flavour?
Get in touch below and we’ll get right back to you.