Who We Are

Dan Sims, Director

Dan Sims is a well-known wine commentator, educator and personality in Australia having worked in the field for twenty years. Sims is known for communicating with a broader audience about wine in an engaging and accessible manner, believing that collaboration and “edutainment” is the key to tapping into the general public.

Tasting Notes

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Our Services

For all intents and purposes, we are not a bottle shop.
We create, facilitate, manage and present concepts that evolve around our first love: alcohol.
We only have one rule: Make it fun and engaging.


We extract the (sometimes) ridiculous ideas from our heads and make them a reality.

  • Pinot Palooza
  • Game of Rhones
  • Wine Day Out
  • Gauchito Gil


We make sure everything works. Can’t fly by the seat of our pants if the ideas are already fantastical.

  • Logistics
  • Touring
  • Sales
  • Marketing


Work with us! We’re willing to do anything within reason (food, spirits, varietal challenges). No handies.

  • Your Concepts
  • What
  • You
  • Want

We'll send you regular updates, ticket releases, and event news.


Bottle Shop Concepts

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+61 3 9015 9685
10/10 Northumberland Street Sth Melbourne, Vic, 3205

Your Shout

Have an idea you want to run by us, pick our brains, collaborate, go for lunch or find out our favourite icecream flavour?
Get in touch below and we’ll get right back to you.